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The number of customers accessing websites using mobile phones is growing rapidly, so a useful website will need to be mobile friendly. There is a lot of discussion about responsive websites, and mobilization ... simply put your web pages should fit nicely onto any size screen, whether on a laptop, tablet, or smart phone, without having to scroll sideways, for example, to see all the page. It is relatively simple nowadays for a web designer to design for all screen sizes from scratch. This saves having to build a separate website just for mobiles - older websites can be converted to function (and look good) on mobile devices too.